The Value of Video

Video is a media element that often gets overlooked when planning a new website build. This is partially due to the fact that creating a professional looking video, which shows a website off to its best, is often considered a dark alchemy that costs huge amounts of money not only to produce, but also to deploy. Whilst this may have been true in the past it is no longer the case.

It is possible to produce professional looking footage with the correct lighting and a relatively cheap video camera. Add in other elements such as music, static images or a Power Point presentation and it can soon turn into something exciting.

An informative video can quickly give the end user as much information in a couple of minutes that would normally take 8 or more web pages of text. Combine that with the fact that with video on your website, you’re 53 times more likely to have your site appear on page one of Google (this is according to Forrester Research).

Not only can video help get your message across but it also becomes an essential search engine optimisation weapon for your toolbox.

It seems like a win-win situation to me.

Here at East Sussex Design we can offer full support for your video needs. Contact us for more information.